Q1What is PPC marketing?
Pay-per-click (PPC) marketing is paid advertising where you pay when someone clicks your ad, on platforms such as Google Ads, Microsoft Ads, Meta, LinkedIn and TikTok. It delivers immediate visibility to people searching or matching your target audience.
Q2How much should I spend on Google Ads?
It depends on competition, cost per click and your goals. We estimate budgets from keyword data and your target cost per lead, and usually recommend starting with a test budget, then scaling what works.
Q3How quickly will I see results?
Ads can bring traffic on the first day. Reliable results usually take 4โ8 weeks of data and optimisation, especially for lead quality and cost per acquisition.
Q4Do I own my ad accounts?
Yes. Accounts are created in your name, or we use your existing ones, and you keep full access and data even if we stop working together.
Q5How do you make sure leads are good quality?
We focus on lead quality by:
- Targeting high-intent keywords and excluding irrelevant searches
- Adding qualifying questions to forms
- Importing CRM data to optimise for qualified leads and sales
- Reviewing lead feedback with your sales team
Q6Which is better: Google Ads or Meta Ads?
Google Ads captures people already searching for what you offer; Meta Ads creates demand among people who match your audience. Many businesses use both, with budgets based on results.
Q7Do you create the ads and landing pages?
Yes. We write ad copy, design creatives and build or improve landing pages to match each campaign.
Q8What do your reports include?
Spend, clicks, conversions, cost per lead or sale, ROAS, top campaigns and search terms, tests run and next steps, in a clear monthly report and live dashboard.
Q9What is a good cost per lead?
It depends on your industry, market and deal value. We set targets based on your margins and close rates rather than generic benchmarks.
Q10Do you manage Snapchat and TikTok ads?
Yes. Snapchat is especially important in Saudi Arabia, and TikTok in the UAE and Indonesia. We manage both.
Q11What is Consent Mode and do I need it?
Consent Mode lets Google adjust tracking based on cookie consent. It's required for many advertisers serving users in Europe and the UK, and recommended elsewhere.
Q12Can you run ads in Arabic?
Yes. We write and run Arabic and English campaigns for Gulf markets.