D2C brand scale-up
- Problem
- A brand relied on one channel and growth stalled.
- Our solution
- Diversified mix across Google, Meta and TikTok with creative testing.
- Expected outcome
- Growth no longer dependent on a single channel.
Performance marketing means every rupee, dollar or dirham has a job. We combine paid media, conversion rate optimisation, analytics and creative testing into one growth engine, optimised for cost per acquisition, ROAS and lifetime value.
Many businesses run ads on several platforms but can't say which channel brings profitable customers. Without reliable tracking and a clear goal, budgets drift toward cheap clicks instead of real results.
We set clear targets such as cost per acquisition, ROAS or cost per qualified lead, build reliable tracking including server-side and offline conversions, and then run a disciplined test-and-learn cycle across channels, creatives and landing pages. Budgets move every week toward what's working.
CPA, ROAS and LTV targets agreed upfront.
Server-side tracking and attribution.
Creatives, audiences and landing pages.
Money moved weekly to winning channels.
One team for media, creative, CRO and data.
Google, Meta, TikTok, LinkedIn, Snapchat and Microsoft Ads.
Landing page and funnel tests that lift conversions.
Ad creatives and videos built for testing.
GA4, server-side tagging and attribution modelling.
Email, WhatsApp and remarketing to increase LTV.
Channel mix, budgets and forecasting.
Paid media, CRO, analytics and retention, run as one growth engine.
We plan and manage Google, Meta, TikTok, LinkedIn, Snapchat and Microsoft Ads, with budgets moved weekly to what works.
We analyse funnels, run experiments and improve landing pages and checkout, so every channel performs better.
We build reliable tracking with GA4, server-side tagging and conversion APIs, and model attribution across channels.
We use email, WhatsApp, SMS and remarketing to increase repeat purchases and lifetime value.
Grow revenue profitably across search, social and shopping.
Lower cost per qualified lead for real estate, education and services.
Grow active, paying users, not just installs.
Drive trials and demos that turn into paying customers.
Common business problems, the solution we build and the outcome it is designed to deliver.
Problem: Ads stopped scaling.
Solution: New channels, creatives and audiences.
Result: Room to grow again.
Problem: Customer acquisition cost keeps rising.
Solution: CRO, better targeting and retention.
Result: Healthier unit economics.
Problem: Every platform reports different numbers.
Solution: Server-side tracking and attribution.
Result: Numbers you can trust.
Problem: Traffic doesn't convert.
Solution: Landing page and checkout tests.
Result: More customers from the same spend.
Problem: Customers don't return.
Solution: Retention automation.
Result: Higher lifetime value.
Problem: Ads stop performing after a few weeks.
Solution: Regular creative testing.
Result: Fresh, effective ads.
Most engagements combine three or four practices. A digital transformation project may draw on AI, application development, cloud and security together.
Measure, test, scale.
Channels, tracking, funnel and unit economics.
GA4, server-side tagging and conversion APIs.
KPIs, channel mix and budget plan.
Campaigns, creatives and landing page tests.
Shift budgets, pause losers and scale winners.
Results, insights and next experiments.
Google, Meta, TikTok, LinkedIn, Snapchat, Microsoft Ads
GA4, GTM server-side, Conversions API
A/B testing, heatmaps, session recordings
Looker Studio, BigQuery, CRM data
Engagements are scoped around your goals and ad spend:
Channels, tracking, funnel and unit economics review.
Paid media management with creative and CRO support.
Paid media, CRO, analytics and retention team.
GA4, server-side tagging, CAPI and dashboards.
Available once tracking is reliable and targets agreed.
Every account is different. Book a free 30-minute call and get a clear monthly plan. Ad spend is paid directly to the platforms from your own accounts.
Pick the model that fits your budget, timeline and team, and switch as the project grows.
What working with UD3 Logic looks like compared with a typical vendor.
Experienced developers, modern technology and quality assurance for faster execution with fewer surprises.
We align business goals, user needs, priorities and technical direction before development begins, so every feature has a clear purpose.
Modular, scalable foundations that support more users, new features and integrations without forcing expensive rebuilds later.
Data protection, access control, API architecture and secure development practices are treated as a core part of the product.
Clear milestones, regular reviews and honest communication keep your team aligned and remove unnecessary surprises.
We stay involved with optimisation, maintenance, enhancements and scaling so your product keeps evolving with the business.
Each case study shows the challenge, what we built and the technology behind it.
Telemedicine, clinic and lab software, patient apps and HIPAA/ABDM-aware data handling.
School ERP, LMS, online classes, fee collection and parent-teacher apps.
Online stores, marketplaces, POS integrations and loyalty programmes.
Wallets, lending, payments and investment platforms with strong security.
Fleet tracking, delivery apps, shipping portals and warehouse systems.
Hotel booking, property management, tours and restaurant ordering.
Property portals, CRM for brokers, virtual tours and rental management.
Production tracking, maintenance, IoT dashboards and oil & gas field apps.
Advantage+ and Performance Max shift focus to data quality and creative.
Brands test which spend truly drives extra sales.
MMM returns as cookies decline, with open-source tools like Meridian.
Conversion APIs and server tagging become standard.
UGC and creator content outperform polished ads on social.
Higher acquisition costs make LTV and retention critical.
We run performance campaigns in the USA, UK, Gulf, Australia, Indonesia and India with local creatives, languages, payment habits and platform mix.
Google and Bing SEO for US cities and states, Google Business Profile optimisation and US-English content.
UK search intent, .co.uk and local pack visibility, UK-English spelling and GDPR-compliant tracking.
Arabic and English SEO and ads for Dubai and Abu Dhabi, with bilingual landing pages and local listings.
Arabic-first SEO and campaigns for Riyadh, Jeddah and Dammam, including Snapchat and X audiences.
Bilingual search and social campaigns for Doha, with Arabic keyword research and local listings.
Arabic and English visibility for Muscat brands across Google, Instagram and local directories.
SEO and ads for Sydney, Melbourne and Brisbane with Australian English and local citations.
Search and social campaigns for Auckland and Wellington with NZ-specific keyword research.
Bahasa Indonesia SEO and ads for Jakarta and beyond, with TikTok, Instagram and marketplace visibility.
Hindi and regional-language SEO, local SEO for Indian cities and performance campaigns with clear CPA goals.
"What impressed us most about UD3 Logic was their ability to understand the healthcare industry rather than treating the project like a standard software development assignment. They invested time in learning how our hospital operates, the challenges faced by our staff, and the expectations of our patients before proposing solutions. This resulted in a platform that felt practical and intuitive instead of being overloaded with unnecessary features.
Another standout quality was their willingness to collaborate. They welcomed feedback throughout the project, refined features based on our evolving requirements, and consistently focused on finding the best long-term solution instead of the quickest fix. Their technical expertise, combined with clear communication and genuine commitment to our success, made the entire engagement feel like a true partnership.
Even after the primary development work was completed, they continued to provide valuable support and enhancements, which gave us confidence that the solution would continue to evolve alongside our organization."
Share a few details. A senior project lead will reply within one working day with questions, a suggested approach and a cost range.
Prefer to talk? +91 98874 87026 ยท sales@ud3logic.com
Detailed answers to the questions clients ask us most before starting a Performance Marketing Company project.
Talk to a project lead. We usually reply within one working day.
Ask a questionPerformance marketing is marketing where success is measured by specific results, such as leads, sales, app installs or revenue, rather than impressions alone. Budgets are continuously optimised toward the channels and campaigns that deliver those results.
PPC is one part of performance marketing. Performance marketing also includes conversion rate optimisation, tracking and attribution, creative testing, retention marketing and growth strategy across all paid channels.
We agree KPIs that reflect real business value, such as cost per acquisition (CPA), return on ad spend (ROAS), cost per qualified lead, customer lifetime value (LTV) and payback period.
We can link part of our fee to agreed KPIs once tracking is reliable and there is enough data. This aligns our incentives with yours.
Without accurate tracking, platforms optimise for the wrong things and you can't tell which channels are profitable. We set up GA4, server-side tagging, conversion APIs and CRM imports so decisions are based on real outcomes.
Campaigns start delivering data within days. Most clients see clear improvements in CPA or ROAS within 1โ3 months as testing and optimisation compound.
Yes. Our team designs static and video creatives built for testing, and we refresh them regularly to avoid ad fatigue.
Yes. We can run everything, or focus on areas such as tracking, CRO or specific channels while your team handles others.
It depends on your market and goals. Many businesses start testing with a few thousand dollars a month in ad spend and scale what works.
Yes. We help startups find their first profitable channels and build tracking that scales.
Yes. We run app install and in-app event campaigns on Google, Meta and TikTok, with MMP tracking.
Weekly updates and a monthly review covering spend, CPA, ROAS, experiments and next steps, with a live dashboard.
Share your idea and get a clear plan, timeline and quote. The first call is free.